Technicolor Canada Tribute
Client: Playback
Challenge
Technicolor’s U.S. parent was celebrating its 90th anniversary in 2005, and the Canadian business unit wanted to use the occasion to toot its horn and increase awareness of its products and services. The challenge was to write a 3,000-word sponsored supplement for Playback magazine profiling Technicolor Canada.
Solution
I worked with Playback to create a story lineup. Next, I conducted sit-down and telephone interviews with Technicolor Canada’s senior company officials and read company literature provided to me. Once I had completed the information gathering process, I wrote the articles and submitted them ahead of deadline. Playback and Technicolor were extremely pleased with the results.
Read these sample articles.